Recently, Blue Hat took on the challenge of revamping the existing logo of renowned fashion Saudi blogger “Ar-Stylish”and include a small animation for it. Her previous logo was purely typographical, and after discussing the matter with her to understand her vision, we have agreed to keep it as such.

Also a magazine fashion editor, Ar-Stylish was known for her editorial-style fashion blog that provided style tips and fashion insights for Saudi trendsetters and fashion enthusiasts. As a result, the direction of her new logo was inspired by the likes of Alexander McQueen and Yves Saint Laurent. 

With simple typography, the “Ar” was strategically placed in the curve of the “S” in “Stylish”, creating a sophisticated and elegant design. The “T” was merged with the “S” giving the overall look and feel of the logo a sense of sophistication and mystery, allowing the final shape to transform into a stand-alone logo. 

The black was chosen instead of the original navy blue s it is a classic and eternal color and is always adopted by major fashion houses.

Taking into consideration the major point of focus of blogger "Ar-Stylish" coupled with proper research, Blue Hat was able to provide a simple yet chic uplift to a traditional
typographic logo.

We will leave you with the small animated video of the final logo and video from Ar-Stylish's herself to see how she used it. We hope you like it as much as we do.

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