Beauty Barista
Calling All Beauty Baristas: Creating a Digital Brand Identity for Beauty and Wellness Enthusiasts in Saudi Arabia
Project Type
Branding
Challenge
Beauty Barista is an instablog created by two Saudi sisters with a love for all things beauty and wellness. They had the idea and the main purpose of the blog, but they wanted to push it further by bringing it to life, visually. So, they commissioned Blue Hat to create a brand identity, that included the logo, color palette, and other branding collaterals that will help the blog be distinguished in consumers' minds online.
Intervention
We worked with Beauty Barista on establishing a brand identity that will allow them to easily engage with Saudi women, especially self-care enthusiasts who are looking to adopt natural beauty routines, enhance their body and soul, and ultimately empower them to be their best selves. We started out with research and introspection to be able to identify, with the client, where the brand was to be positioned online and how the design will follow suit.
Results
The blog’s main purpose was showcasing all-organic and natural products, giving out tutorials and tips from the beauty-guru sisters, and practicing self-love in our era. With that new vision in mind, we designed their color palette which was inspired by elements of nature and femininity.
From the soothing gel of the Aloe Vera plant to the soft salmon pink hues, Beauty Barista’s recommended colors are light and peaceful to promote a sense of beauty and well-being. The logo was also inspired by the same elements and represented the organic and dynamic nature of the brand.
In addition to the logo, our team also designed the rest of the branding collaterals, including product packaging (Quartz derma-rollers, Jade Gua Shas, etc.) We also created content for Instagram that included posts and digital animations in order to engage with customers and ensure a consistent brand identity.
In need of some self-care and wellness tips? Check them out on Instagram.
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