Lati
Moving Lati Towards A Multi-Channel Retailer
Project Type
Digital Marketing
Challenge
Lati boutique is a lifestyle boutique, selling exclusive and carefully selected, high fashion evening wear for women at affordable prices in Riyadh, KSA. Blue Hat have been the digital design consultants and social media strategists for Lati boutique for 4 years.
Intervention
Over 4 years, Blue Hat has provided Lati with numerous successful strategies and campaigns in order to:
Identify the target audience: A Saudi woman known for her elegance and refined taste. She is one of the early adopters of the latest runway looks. Shopping for her is not a hobby, but a lifestyle.
Identify and harness online trends: Live video coverages, increasingly personalized posts and adaptation to new communication channels
Turn regular fans into a community: Convert loyal fans into brand advocates, and customers into returning customers
Results
Blue Hat has continued to support and build Lati’s online reputation, grow their fan base and followers, and communicate the brand essence. From online to in-store activation, Blue Hat played a vital role in Lati’s online success.
Blue Hat launched a successful teasing social media campaign prior to the boutique opening introducing the brand to its target audience.
Blue Hat launched Lati’s first website in 2011. Then in October 2014, launched Lati's new eCommerce website.
Blue Hat designed the new website to empower the Khaliji women by giving them the convenience of shopping anywhere, anytime, and on any device they choose.
The new website also provides the right tools to help women pick the product of their choice via its advanced filtering system controlling your favorite color, dress and sleeve length, budget, brand, and size, amongst many other interesting features.
For the occasion of Lati's anniversary, Blue Hat launched a Facebook competition based on crowdsourcing for a chance to win a shopping voucher.
Lati’s community were asked to contribute in choosing next season's collection in terms of style and color as well as reflecting which category they would like to see in-store in the future.
The campaign turned Lati's fans from passive costumers to active contributors to the brand, and helped Lati in picking next season's collection.
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