neat.
An Innovative Communication Strategy For A Hip New Brand
Project Type
Digital Marketing
Challenge
neat. is a bespoke consultancy based in Riyadh that offers highly tailored solutions and services for entrepreneurs and start-ups looking to build their brand and establish their business in the regional market.
Being a new business, neat. wanted to raise awareness and promote its brand in Riyadh in a new quirky way that suits their brand identity and connects with potential clients. Hence, neat. commissioned Blue Hat to devise the right strategy for their online communication channels, mainly Instagram and their website.
Intervention
Blue Hat generated a design-led strategy to tackle the following objectives:
External Conversation:
Increase brand awareness, customer engagement and loyalty.
Become a source of inspiration & knowledge through the website and social media.
Customer Relationships:
Showcase the team & Demonstrate company culture and services.
Engaging in active community management in order to convert neat.'s followers into potential clients - Circle of Love).
Brand Ecosystem: Connect with ecosystem (third party suppliers, designers, bloggers, entrepreneurs, creative community, influencers).
Results
Blue Hat has built a unique look-and-feel for neat.'s Instagram account that helps reinforce its position as the only comprehensive, branding and marketing consultancy in Riyadh for hip startups.
neat. has become one of the leading destinations for knowledge, inspiration and innovation for entrepreneurs and the creative community in KSA.
Blue Hat is helping convert neat.'s followers into potential business leads.
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