Quencia
On the Long-Term: Enhancing Brand Relationship in the Investment Management Industry in Dubai
Project Type
Branding
Challenge
Quencia is a boutique investment management company that follows a client-focused approach to ensure superior return on investment (ROI).
Our challenge was to market trusting, long-term relationships and ROI to potential clients whilst appealing to both Arabic and English speakers.
Intervention
We created a fresh and professional identity based on the following:
Elements of differentiation (award-winning team, superior ROI, sophisticated services, valuing long-term partnerships, integrity, fairness and ethics)
Different trends (big data, behavioral shifts, rise in millenials, the client experience, KSA as a promising investment landscape)
Results
Several workshops involving the client were conducted in order to come up with the brand name 'Quencia':
Neological naming style (creating a new word with meaning)
Derives from Latin 'queentia' meaning opportunity, possibility and power
Name Rationale:
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