BRANDS THAT TRUST US
THE BLUEHATTERS
An international award-winning designer, Sami champions design as a tool for change. With an MA in Design Strategy and Innovation from Brunel University and 10+ years of experience, he has led digital design and strategy for top Middle Eastern companies. As a Co-founder of Blue Hat, he fosters innovation and creativity through design.
An international award-winning entrepreneur, Judy leverages Design Thinking to uncover business challenges and opportunities for innovation. With MAs in Communication Design and English Literature, she ensures brands stand out through unique experiences and strategies. As a Co-founder of Blue Hat, she drives innovation and differentiation.
Fawaz brings over 40 years of business experience and strong leadership skills to keep your business on track. Holding a BS in Mechanical Engineering from the University of Arizona, he adds analytical depth to our creative diversity. His expertise is a perfect fit for driving business development.
An award-winning experience designer, Noor has led internationally acclaimed campaigns and brand activations at Blue Hat. With a background in Architecture and a passion for innovation and design thinking, she seamlessly blends user-centric research with creativity. Her approach ensures impactful, value-driven outcomes for organizations.
A marketing and advertising expert, Rawan specializes in social media and marketing at Blue Hat. With extensive experience in the field, she crafts compelling narratives that engage audiences in a competitive landscape. Passionate about design and communication, she helps brands stand out and make a lasting impact.
Abdallah is a performance marketing specialist with a strong design background and a sharp focus on data-driven growth. He builds full-funnel strategies across platforms, blending creative insight with analytical precision. His expertise spans media buying, campaign optimization, and strategic planning.
With a keen eye for social media and brand engagement, Leen brings a unique analytical approach from her background in Medical Laboratory Sciences. Passionate about storytelling and communication, she helps brands build authentic connections and lasting impact online.
Ghida has a strong background in HR and operations, with expertise in administrative management, team coordination, and organizational support. Her experience spans various industries, allowing her to navigate complex structures and foster collaboration.
Charbel has a strong background in business auditing and a passion for analyzing industries through numbers and figures. With experience in accounting and operations, he enjoys gaining insights into different business models and financial structures.
Nicole, a seasoned digital marketing professional, specializes in social media management, content creation, and strategic campaign execution. With over six years of experience across industries like hospitality, beauty, real estate, and events, she crafts impactful digital strategies.
A graphic designer with a passion for visual storytelling, Sandy transforms ideas into compelling designs. She combines creativity, adaptability, and imagination to craft impactful visuals. Driven by bold innovation, she pushes creative boundaries to convey powerful messages and narratives.
With a Master’s in Marketing and Communication, Farah is a dynamic social media professional with a background in Nutrition and Dietetics who transitioned into digital marketing to merge creativity with communication. She has gained expertise across industries like F&B, real estate, and technology.
With a Dual Master’s in Interior and Graphic Design, Yasmeen is passionate about crafting meaningful experiences through design. She leverages social media and content creation to connect with global audiences and showcase creativity.
With a Master’s in Medical Microbiology, Rime brings a unique perspective to social media through her blend of analytical thinking and creative execution. She specializes in culturally relevant storytelling, trend adaptation, and data-informed content planning across diverse industries.
Tamara is a passionate graphic designer and illustrator with a keen eye for visual storytelling. With experience in corporate advertising and branding, she balances creativity with strategic execution. Always exploring new artistic expressions, she brings depth and imagination to her work.
Clara is a versatile designer with a passion for visual storytelling and brand expression. Her experience spans branding, social media, packaging, animation, video editing, and print, enabling her to craft engaging and impactful visual experiences.
Omar is a driven graphic designer with experience across various industries. A quick learner, he constantly seeks to refine his skills and expand his creative expertise. His passion for design and continuous improvement allows him to adapt and deliver impactful visual solutions.
Elia is multidisciplinary creative who blends motion design, graphic storytelling, and filmmaking to craft impactful visual content. With a curiosity-led approach, he constantly explores new techniques to push creative boundaries across digital and traditional media.
Rasha brings creativity and adaptability to industries ranging from F&B to architectural marketing and branding. She is dedicated to learning and refining her craft. Her commitment to quality and client satisfaction drives her continuous growth in the field.
OUR LATEST WORK
HISTORY
→ Blue Hat is launched by co-founders Sami Hmaidan & Judy Maamari - January 8, 2014 from Wimbledon.
→ Later, Blue Hat operated from Club Workspace London (a co-working space in Southbank)
→ Elif Tas joins as Design Strategist
→ John Abou Jaoude joins as Web Development Consultant
→ Blue Hat moves to Lebanon. Blue Hat is registered as Blue Hat Offshore SAL. First Office in Beirut, downtown - 45 sqm
→ Team size grows to 5 Bluehatters Growth of portfolio in KSA to include prominent clients, such as: Maison De Joelle KSA, Al-Nahda Society
→ Launch of Blue Hat Istanbul in Kolektif House - Levent, Istanbul - Nov 2016
→ Elif is appointed as Country Manager of Istanbul, office
→ Team size grows to 7 Bluehatters
→ Overcoming recession in the Middle East by diversification of markets and industries
→ Registration of Blue Hat Creations SAL to tackle the Lebanese market - June 2017
→ Fawaz Hmaidan joins as Partner
→ Blue Hat moves to a bigger office (170 sqm)
ISTANBUL ACTIVITIES
→ Initiated Project Shipship - Istanbul
→ Blue Hat signs reseller agreement with Udentify
→ Blue Hat becomes renowned for innovation strategy and tackling complex questions
→ Blue Hat hosts 2 events in its office as part of Beirut Design Week (Talk + Workshop)
→ More accounts in the corporate / business and consumer goods sectors
→ Team size: 12 Bluehatters + a pool of freelancers.
→ Further diversification of clients & industries
→ Blue Hat secures an international recognition for International Women’s Day Campaign for Al-Nahda
→ Blue Hat acquires clients in new cities: NYC, Madinah, Dhahran, London
→ More projects in the hospitality sector & medical
→ New team structure is implemented: 16 Bluehatters including Head of Design, Head of Social Media
→ New market segment tackled: Holding companies
→ Purpose Award nomination for Al-Nahda project
→ Team size: 22 Bluehatters + a pool of freelancers
→ Increase in Branding projects
→ Notable clients: W20 - AlRifai
→ Clients in new countries: UK, Qatar, France
→ Covid-19 Pandemic pushed for a remote work culture
→ Overcome COVID with minimal damage
→ Overcome Beirut’s explosion & Recession
→ Partnering up with Web Summit Portugal to present 2 Masterclasses
→ Securing 8 International Awards added to Blue Hat’s Achievements
→ Growing the Team Size: 25 Bluehatters
→ Established representative office in Lisbon, Portugal
→ Unlocked new markets in the EU: mainly UK, Germany
→ 10 International Awards added to Blue Hat’s previous achievements
→ Tapping into new markets: Portugal
→ 2 New Partnerships: “rooom.com” based in Germany for metaverse solutions and incubator center “Build Up Labs” based in Portugal
→ Growing team of international Bluehatters in different cities: Lisbon, Copenhagen, Madrid, Istanbul, Beirut, Khobar, Amman
→ Co-founders main speakers at South Summit, Madrid "Sustainability as Strategy"
→ 7 New International Awards for Strategy, Branding, and Digital Marketing
→ New services introduced: SEO/SEM, Food Photography & Styling
→ Tapping into new markets: Kuwait & Angola
→ Event and Social Media Coverage of the Regional Cybersecurity Week in Abu Dhabi
→ Attracting Larger clients, Holding companies, Academic Institutions, and Semi-Government entities
→ Expanded team diversity: 8 nationalities across 8 global locations
→ New services introduced:UGC photography, event coverage, and CGI videos
→ Event and Social Media coverage of GISEC, GITEX, and CyberQ
→ Facilitating 3 collaborative campaigns by connecting our clients with one another for impactful partnerships
→ Co-founders as speakers at South Summit, Madrid “Driven by Purpose: Lessons from Brands that Rose, Fell, or Reinvented Themselves!”
→ 3 New International Awards
→ New service introduced: Performance Marketing
→ Tapping into a new market: Egypt
→ Launching AI Workshops to train corporations on practical AI integration and implementation
Let’s Work Together