We are swiftly adaptable to cater to ever-changing situations, be it with our external or internal ecosystems, while ensuring flexibility and innovation.

We empower our Blue Hatters to reach their full potential so in turn they empower and transform your business.

We are all about responding to human needs, from products to services and communication we are geared to adding value to your business.

We strongly believe that trust and transparency - both with our clients and our teams - are key for long-term relationships.

We come from multiple disciplines, we cherish diversity, and we are always accepting of differences.

Co-Founder & Managing Director

Sami is an international award-winning designer and a firm believer of harnessing the power of design to create change. With an MA in Design Strategy and Innovation from Brunel University, London, and over 10 years of experience in digital design & strategy, Sami has empowered many leading companies in the Middle-East. Through his journey to promote Design as a problem-solving discipline, Sami united these talented people under Blue Hat to spread innovation & creativity!

Co-Founder | Innovation Director

Judy is an international award-winning entrepreneur who utilizes Design Thinking to identify your needs, the challenges facing your business, and new opportunities that will help your brand achieve incremental, disruptive or radical innovation. Being a holder of an MA in Communication Design from London and another MA in English Literature, Judy will ensure your brand's image, experience and promise are innovative and differentiated.

Partner

Fawaz Hmaidan is our latest partner at Blue Hat. His great leadership skills coupled with over 38 years of experience in the business field, will ensure your business is on the right track. Fawaz holds a BS in Mechanical Engineering from the University of Arizona which is rated top 75 universities in the USA. We believe in creative diversity at Blue Hat, Fawaz’s engineering brain is the perfect fit for business development.

Lead Innovation Strategist

Elif is an international award-winning designer. She represents Blue Hat in Istanbul. Her creative soul and diverse professional background has enabled Elif to successfully work with a variety of clients. Her BSc in Product Design, and MA in Design Strategy & Innovation from London have helped bring forth her problem-solving nature and creativity. Elif also has profound knowledge in organizational change in the industrial sector and certified in project management.

Head of Digital Marketing

Noor is an award-winning experience designer. She has overseen many internationally acclaimed campaigns and brand activations at Blue Hat. Her background in Architecture and her newly found love for innovation and design thinking allows her to merge beautifully between data gathered from a variety of user-centric research techniques and creativity to ensure desirable outcomes that create value on all levels for your organization.

Lead Social Media Executive

With a degree in Marketing & Advertising and an extensive work experience in the field, Rawan is your-go-to person when it comes to Social Media. She has a strong passion for captivating people through unique content in a world full of competition. Rawan is a believer in the power of design and communication, especially its ability to make a brand shine amongst others.

Senior Social Media Executive

Leen’s background in Medical Laboratory Sciences adds to our list of #bluehatters with incredibly diverse backgrounds. Communication for her is an opportunity to understand different brands in different fields, have a positive influence and help change businesses for the better. Never without her earphones and upbeat music, Leen’s energy and commitment bring a joyful vibe to our office.

Senior Social Media Executive

With a BA in Business Management, Yara enjoys the variety and diversity of working in the digital field. Her friendly and energetic character, paired with her passion for travel, food, and photography, has enabled her to generate and apply creative ideas in her social media work. Yara lives by the motto: "Appreciate the small things in life; this is how you will find true happiness".

Senior Social Media Executive

With a Master's Degree in Law and a fondness for Arabic Language, Lama is constantly developing new methods to elevate the quality of content and enrich Arabic content in the region. Her determined and goal-oriented character has empowered her work and motivated her to expand her knowledge and experience in Copywriting and Social Media marketing. On a daily basis, Lama lives by the motto: "As long as humans strive to enhance their skills and move forward, their efforts will surely be rewarded.”

Social Media Executive

Abed is a marketing specialist, with a passion for creating engaging content and driving digital growth. As a Marketing graduate, he brings extensive experience working across diverse industries, including F&B, hospitality, and automotive. His career highlight is is growing a soccer academy's Instagram following by 325% through creating a viral reel that reached over 6 million views on Social Media. Abed enjoys contributing his creative ideas and determined mindset to the team's marketing initiatives.

Social Media Executive

Nicole is an experienced digital marketing professional who brings a wealth of expertise to the team. With a degree in Marketing and over six years of experience, Nicole has honed her skills in social media management, content creation, and strategic digital campaign execution. Prior to joining Blue Hat, Nicole worked across diverse industries, such as hospitality, food and beverage, beauty and wellness, real estate, insurance, and events. Her ability to connect with audiences and drive impactful campaigns has earned her recognition, including a successful menu launch that saw a remarkable 150% increase in sales.

Social Media Executive

Salma brings a unique blend of expertise to the team, having majored in Dietetics before transitioning to study Luxury Brand Management. Her diverse background provides deep insights into luxury brand business models and consumer behavior. Salma's passion for ideation and creativity has contributed to successful marketing campaigns. An accomplished public speaker, her experience supporting clients in Riyadh has honed her ability to deliver tailored solutions that drive results.

Social Media Executive

Trinita is an adaptive and detail-oriented digital marketing professional. With a strong educational background, including a Master's in Media Studies, Trinita has honed her skills in various creative and strategic roles. She has gained valuable experience working as a client solutions manager, digital marketer, and strategist across diverse industries such as eCommerce, F&B, government, healthcare, and retail. One of her proudest achievements is leading a successful digital marketing campaign that exceeded all key performance indicators, including an impactful influencer collaboration.

Social Media Executive

Farah is a dynamic social media professional with a unique background in Nutrition and Dietetics who transitioned into the world of digital marketing to combine her passion for creativity and communication. Currently pursuing a Master’s in Marketing and Communication, Farah continues to refine her expertise.
With experience spanning food and beverage, real estate, and technology, she has made significant strides in her career. From managing impactful marketing activations for a prominent real estate company to boosting sales with innovative campaigns for a leading consumer electronics brand, Farah thrives on delivering results and creating meaningful connections between brands and their audiences.

Graphic Designer

With a BA Graphic Design and Visual Communication, Sandy's dynamic blend of curiosity, adaptability, and imagination gives her the remarkable ability to transform ideas into captivating designs. Inspired by the quote, "Creativity takes courage" by Henri Matisse, she embraces the boldness required to push creative boundaries. Sandy is passionate about the visual storytelling potential of graphic design, effectively conveying emotions, messages, and narratives through her work.

Graphic Designer

With a Dual Master's in Interior and Graphic Design, Yasmeen is passionate about creating meaningful experiences through design. She believes in the motto "The only way forward is through" and loves the power of social media and content creation to connect with a global audience and showcase creativity. Working alongside passionate individuals who share a vision for creating impactful and memorable experiences is a constant source of inspiration for her.

Graphic Designer

With a BA in Graphic Design & Multimedia, Syeda is passionate about combining art with psychology to create resonant designs. Her personal growth through reading, gardening, and traveling continually inspires her creative journey and career.
Syeda loves how design has the power to transform people's perspectives and outlooks, influencing the way they see and experience the world. She lives by the motto "Expect the best, prepare for the worst", which guides her approach to her work and life.

Graphic Designer

Rim is an ambitious and experimental designer who adds a fresh perspective to the team. With a degree in Advertising and a specialization in Graphic Design, Rim has built a strong foundation in her field. Her career journey spans work in industries such as sportswear, cybersecurity, and technology. One of Rim’s standout career moments was managing live coverage for a high-profile semi-government account at a global event. Working under pressure, she delivered impactful designs that elevated the brand’s social media presence. Rim thrives on the collaborative spirit at Blue Hat, finding inspiration in the collective challenges that strengthen the team for future projects.

Jr. Graphic Designer

Graduating with high distinction in Graphic Design, Rasha  brings her artistic and spirited approach to her work across diverse industries, including F&B, FMCG, architectural marketing, and branding. Even before joining Blue Hat, she gained valuable experience as a freelance and part-time graphic designer. Though Rasha has yet to achieve a career milestone she's particularly proud of, she is driven by a constant desire to learn and improve. Her unwavering commitment to delivering her best effort and prioritizing her clients' well-being make her a true asset to the Blue Hat team.

HR & Admin Officer

With a BA in Business Management, Ghida is the helping hand and support we all need. Her admin & HR work allows her to do what she does best, help out everyone with minor and major things. Being empathetic and patient, she is always there to lend an ear to anyone who needs it. “Everyone wants, and deserves, to be heard.” Her communication skills keep everything flowing smoothly and on the right track!

Accountant

With a BA in Business Auditing, Charbel enjoys analyzing the business aspect of different industries through numbers and figures. As an accountant, he enjoys the opportunity to learn more about companies in different industries and how they build their businesses, as well as the chance to meet new people. One quote that resonates with him is, “Live as if you were to die tomorrow. Learn as if you were to live forever,” by Mahatma Gandhi. As a Bluehatter, Charbel appreciates the strong and healthy company culture we have cultivated at Blue Hat.