INNOVATION / BRANDING / DIGITAL MARKETING
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Going beyond the aesthetics, branding is about creating value and building a connection with your target audience. We study the consumers’ behavior, identify needs and accordingly, design identities and experiences that resonate with your business and create an emotional trail with your audience.
Branding Services
Branding strategy is a compiled study that details every aspect of your brand. It includes a research on waves, trends, and case studies affecting the industry, a study of the market and a unique positioning. It defines the brand DNA, its purpose, brand style, tone and delivers a tailored brand story along with suggestions on the brand experience meaning how your brand will tangibly manifest itself.
A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to enhance it. Performing a brand audit allows us to take a step back and look at the overall picture, which can inform a longer-term strategy.
We will define your brand architecture model, how the mother brand and its sub-brands relate to each other. We start by analyzing the current structure, the area of mission, focus, target audience, and resources, then we develop the most suitable architecture model on the long run and propose an action plan for implementation.
Whether it is an event, campaign, or any interaction through which your brand drives customer actions. Brand activations aim to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. It helps engage more customers by enabling them to interact with your brand directly.
A brand identity refers to the visual language that makes your brand unique and recognizable. It starts with the name of the brand, the logo as a core visual component, developing the brand guidelines, the main tagline/slogan of the brand and providing relatable simulations that showcases brand identity usage scenarios.
We will help you develop necessary design deliverables for your brand. These deliverables can include anything from printed material such as packaging, stationery, booklets, brochures, signage and wayfinding etc., all the way to digital deliverables such as email signatures, websites, get to know us documents, videos and many more!
BRANDING PROJECTS
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Curious to see how we can help you?
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