Head of Digital marketing
We are seeking a highly skilled and experienced Head of Digital Marketing to lead our digital marketing efforts and drive the success of our clients' campaigns and businesses. As the Head of Digital Marketing, you will be responsible for managing a team of professionals and ensuring the delivery of high-quality digital marketing strategies and solutions.
Alongside your team of experts, your primary focus will be on meeting clients' KPIs through the development and implementation of effective marketing strategies, while enhancing client satisfaction and fostering a data-driven and results-oriented approach.
Location: Remote
Consultancy Hours: 40 hours/week
Reporting to: Managing Director/Co-founders
Requirements
Strong business acumen and a deep understanding of digital advertising and marketing strategies, tools, and platforms
Minimum 8 years of experience in digital marketing, design, or communication fields
Minimum 2 years of successful leadership experience in digital marketing
Expertise in managing large marketing budgets and/or influencer campaigns
Exceptional team management skills; inspiring and motivating diverse teams
Results-oriented mindset with a strong emphasis on data-driven decision-making
Excellent client servicing and business development abilities
Strong analytical and problem-solving capabilities
Up-to-date knowledge of the latest digital marketing trends, technologies, and best practices
Excellent communication and presentation skills in English and Arabic (written and spoken)
Well-traveled and cultivated, with a strong eye for Design
High ethical standards and a strong sense of integrity
Agility and resourcefulness
Responsibilities
Leadership & Management
Provide strategic direction and vision for the Digital Communication unit
Foster a positive and collaborative team culture, motivating and inspiring team members to achieve their best
Actively share knowledge with the team by consistently keeping them updated on the latest industry trends and developments and how to implement them on day-to-day
Implement performance management strategies, including setting goals, conducting performance reviews, and providing mentorship and guidance to team members
Encourage a numbers-driven mindset (meeting KPIs) and business-oriented thinking within the unit (leveraging marketing to meet Business Goals)
Directly oversee projects/tasks when necessary to ensure optimal performance and support specific team members
Ensure the team maintains a high level of agility, reliability, and collaboration in executing projects
Develop and implement a fool-proof onboarding process for new team members, especially juniors, providing thorough briefings and nurturing their growth
Business Development & Client Servicing
Provide excellent client servicing, identify and understand clients' needs in order to deliver tailored solutions
Actively participate in business development efforts, including identifying new opportunities, nurturing client relationships, and contributing to the acquisition of new accounts
Engage in cross-sells to grow the client’s services monthly retainer with Blue Hat by benefiting from the full range of services we offer even beyond marketing, such as: Branding & Innovation
Ensure the team maintains a high level of agility, reliability, and collaboration in executing projects
Performance & Accountability
Implement and oversee a quantitative data-driven approach, focusing on generating and analyzing reports to measure the performance of accounts and team members
Create and maintain a dashboard for the Digital Communication team to provide a macro view of project progress and outcomes
Implement and update standard operating procedures (SOPs), processes, templates, and checklists to streamline operations and improve efficiency within the team
Ensure accountability and reliability in team performance and project deliverables, setting clear expectations and monitoring progress
Display deep knowledge and expertise in marketing tactics, including SEO, SEM, influencer management, and ecommerce management, to drive effective digital marketing strategies and campaigns
Demonstrate resourcefulness in leveraging both internal talent and external resources to meet client's KPIs, such as increasing followers, driving growth, improving positioning and awareness, and generating leads and sales
Oversee the development and execution of marketing and creative campaigns, online and offline, to engage target audiences and achieve desired outcomes for client’s businesses
Quality Assurance & Continuous Improvement
Apply rigorous quality assurance measures periodically to all accounts and tasks to ensure high-quality deliverables
Stay updated with the latest trends and developments in social media and the digital marketing industry, fostering a culture of continuous learning within the team
Team Strategy & Growth
Master a business perspective and understanding of the different industries we service in terms of challenges, business goals, customer needs, and the ecosystem of the business
Drive the team towards being more scientific, data-driven, and numbers-oriented
Identify and harness trends to enhance accounts management, propose updated scopes of work, and deliver new initiatives that add value to Blue Hat and its clients
Explore and adopt new research techniques, technologies, and features to improve services and stay ahead of the trends
Establish yourself as an industry expert, actively participating in events, writing articles, and building a strong professional network