Celebrating Halfway Through 2022 With 12 Recognitions!
There's no better way to commemorate our achievements than to do so alongside our supporters. Rewarding our brilliant team's ability and hard work, as well as their never-ending search for impactful experiences.
We're only halfway in 2022, yet we've already won ten different awards and two recognitions from global entities in various fields such as integrated marketing, social media, branding, and many more.
If you want to find out more on our previous achievements, check them of by clicking here.
1 & 2. AlNahda IWD 2022 Campaign
Gold Muse Creative Award for “Integrated Marketing: Non Profit”
Shortlisted on Purpose Awards for “Best Equality & Inclusion”
On International Women’s Day (IWD) 2022, Alnahda took part in the international set theme of #BreakTheBias.
Our objective was to push for gender inclusion by allowing the general public to re-examine their daily actions and behavior, in the hopes of uncovering (un)conscious biases manifested in daily decision making and choices, in the hopes of driving positive behavior change in society.
3. Marami
Gold Muse Creative Award for “Social Media: Consumer Brand”
Marami is a much-loved potato chips brand in Saudi Arabia, it holds a dear place in millennials’ hearts who grew up with it during the 90s. However, that connection was not properly translated online. Our strategy focused on returning Marami to the forefront of consumers’ minds, by tapping into the relationship consumers have with food, and linking Marami chips with the everlasting memory of being young.
MetaMorph, a Lebanese NGO born amid Lebanon’s worst economic meltdown as a beacon of hope to young Lebanese who, pushed by lack of opportunity, are fleeing the country seeking better opportunities.
Our aim was centered around elevating people, creating a safe, hands-on learning experience that encourages shifting the youth’s mindset “from defeatist to capable” by building their technical and professional skills.
6. Seez
Gold Muse Creative Award for “Social Media: Instagram Page”
Seez is an online marketplace for buying new and used cars. With an aim to create social utility for it’s online community, we humanized Seez and positioned the brand as an “approachable car expert” and built the whole online strategy around that.
Zeisberg Lab is a laboratory performing medical research within the Göttingen University Medical Center, Germany. In response to the global pandemic, Zeisberg Lab shifted its focus on finding solutions against COVID-19.
The most challenging part of the process was to find the link between technical complexity and aesthetic simplicity. For instance, what seemed to be extremely detailed to designers, was actually deemed very abstract to scientists. Through this project, we also got to come up with a visual language and a script which is appealing and understandable to potential investors who may also be from outside of the medical field.
9. Aseel Resort
Silver Muse Creative Award for “Social Media: Travel & Tourism”
Aseel / As:il/ means “Authentic” in Arabic, is a luxury Saudi resort known for its iconic architecture that boasts sophistication and heritage. The online communication strategy we created strengthens Aseel’s positioning by highlighting their unique selling points and interior design that focuses on reviving Saudi heritage with a modern twist. A look at its social channels transports you to the historic Ad-diriyah, owing to Aseel’s unique and extremely instagrammable interior: an oasis in the middle of the desert!
10. Ehtiwa
Gold Indigo Award for “Branding - Medicine”
Ehtiwa Medical Center is a developmental-behavioral center offering a range of rehabilitation services and integration programs that target children with developmental disorders and the community beyond. Ehtiwa wanted to enhance the journey of the medical center that both centered its core idea of involving the whole family and community and reduced perceived stigma towards children with developmental disorders.
11. AlNahda: Back to School Campaign
Silver Indigo Award for “Digital Design & Campaigns”
Before the start of the new academic year of 2021, AlNahda commissioned Blue Hat to launch a fundraising campaign aimed towards providing students with logistical (access to technology), academic and financial support. The campaign targeted the general public, with a focus on cause enthusiasts and supporters of AlNahda’s mission.
12. Mada Carpets
Silver Indigo Award for “Branding - Retailer”
Mada Carpets is one of the well known carpet manufacturers in KSA, their lines extend from prayer rugs to area rugs and industrial carpeting. They approached Blue Hat wanting to reposition their business proposition by shifting their retail model to address and cater to the B2C market (along with existing B2B operations), focusing on the high-quality, Medina-born prayer carpets.