The Story Behind our Name!
Perhaps one of the most difficult tasks in launching a new business or startup is coming with a name, especially if you're a designer (aka perfection-freak). After all, the name of your startup is a reflection of your brand, your character, and the first point of interaction with your target audience. In short, a startup name can be considered as a point of differentiation and you will be stuck with it forever: you will be using it, pronouncing it, seeing it, being associated with it in every single day of your life. So, how did we come up with "Blue Hat"?
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Retail: leveraging social events to drive ROI
Online marketing experts and design strategists always face the same question from their clients when presenting them with campaigns and strategies: Can you ensure a return on investment (ROI)?
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The next big thing: Invest out of your comfort zone
We're living in a digital age that keeps progressing and extending like a bottomless pit with impacts on every aspect of our lives. The new change does not leave space for rest, it constantly opens our eyes to new innovations. It reminds me of those iconic cyberpunk novels in which imagination leads the theme. The new reality makes people like me, who are always curious about the future, wait impatiently for the next big thing to effect our lives.
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Guerrilla Campaign With The Right Audience
A couple of days ago, I came across a lovely guerilla campaign by SpareRoom.co.uk right next to Wimbledon station. While walking down the street, I was surprised to see that all the bicycles chained on the sidewalk had ORANGE seats! At a closer glance, it turned out that all the bicycle seats were fitted with an orange cover with SpareRoom.co.uk's logo along with "wheely good flatmates".
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