Al Nahda - New Brand Identity

The Use Of Visual Storytelling To Reveal Their New Brand Identity

Project Type
Branding
Digital Marketing

Location
Saudi Arabia

Industry
Non Profit

This is our latest animation video that introduces and reveals the new brand identity of Al Nahda Philanthropic Society for Women in KSA.

Al Nahda is a non-profit organization dedicated to the social and economic empowerment of women through the execution of numerous social support programs. They had commissioned Blue Hat to work on the new branding identity and the consequent reveal.

Our creative process started off first with the initial ideation where our graphic designers and branding strategists came together to discuss and brainstorm new creative directions for Al Nahda’s brand identity. Following that stage, the said ideas came to life with the graphic design and then the animation. Part of the project entailed thorough work on the localization of the background music to ensure it fits within the Saudi Arabian society.

Apart from the fact that we were very excited and proud to work on such a project for a noble cause and a mission that we truly believe in as Blue Hat, we also enjoyed working on every aspect of this project.

Blue Hat was commissioned to do an animation video to announce the new brand identity reveal of Al-Nahda philanthropic society for women. The video celebrates Al-Nahda's heritage, programs, and its positive influence on the Saudi Society.