Wimbledon Gets a Makeover Amid the 2014 Championships!

A Two-week period of non-stop tennis is on the horizon for Wimbledon as the prestigious All England Club, Tennis' oldest Grand Slam tournament, kicked off officially today in Wimbledon, London. Significantly, stores around town were overflowing with Tennis balls, creating the quirkiest themed-window displays I have seen in a while. Being myself a resident of Wimbledon, it was really interesting to see the area's dramatic transformation overnight that changed the face of many local shops and restaurants. Here is my review of the top local Wimbledon Championship branding initiatives.

 

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Sami Hmaidan
World Cup 2014 and the Battle for Brand Supremacy

Quadrennial FIFA World Cup  2014 in Brazil was launched earlier today. Weeks before the first match, brands have already started going above-and beyond and fighting over the World Cup consumer's attention-- and this year's fight is unprecedentedly intense. Brands around the world have allocated special campaigns to be part of the long-awaited event. What is remarkable this year, however, is that the relationship between global football sponsors and the FIFA is no longer consisting of handing over money for pitch-side promotions on billboard. Instead, World Cup sponsors are becoming much more aware to the non-commercial, social and political role they can play as financial supporters to this huge sporting event.

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Elif Tas
10 Ways to Unleash your Creativity!

How often do you feel demotivated, as if your imagination has run dry and that you are lacking creativity? Here are ten simple and effective ways to help you pull yourself out of the creative doldrums and fuel your life with inspiration.

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Elif Tas