Haf:la

Party Treats Can Be Healthy, Fun, And Tasty!

Project Type
Digital Marketing

Location
Saudi Arabia

Industry
F&B, Services

Project Link

Challenge

After Fus:ha’s success, the client came to Blue Hat wanting to find a way to show mothers how party meals, buffets, and snacks can be healthy all while allowing the kids to enjoy the taste and have a great time.

Intervention

Blue Hat developed a design led strategy, based on the target audiences, covering the following objectives:

Establishing a Tone of Voice that speaks to mothers all while being fun and young, as if targeting their kids too.
Setting a grid with three aims: Promote, Inspire, and Engage. A mix of graphics and photography.
Setting themes for each aim to implement the grid and satisfy the personas.
Using storytelling to enhance the bond between mothers and kids, as well as in planning parties.
Including the kids, the secondary target audience, in almost all posts.
Educate people through incorporating informative posts and stories into lifestyle elements.
Focusing on happy moments and occasions, and linking healthy meals with happy moments.