INTO

Establishing a Digital Communication For a Free-workshop Space that Allows Visitors to Uncover their Passion, Talent And Realize What They are “INTO”

Project Type
Digital Marketing

Location
Saudi Arabia

Industry
Art & Entertainment

Project Link

Challenge

INTO is a communal space in Riyadh that provides a casual environment for workshops, experiences, and a space to empower like-minded people. They also have an ecommerce shop to sell items produced in some of the workshops to help followers and enthusiasts to unleash their creative side, or unwind through new experiences, even at the comfort of their own homes. INTO approached Blue Hat to establish their digital communication strategy, as well as, help it meet its business goals amidst a worldwide pandemic.

Intervention

After conducting a digital scan and media audit to INTO’s accounts and online presence, we harnessed the latest social media trends and set out to create the strategy. We wanted to shed light on INTO as an inspirational and communal space by showing the multiple products and services INTO has to offer, creating a clear call to action to invite people to make online purchases, utilize Instagram’s latest features including guides, Instashop, filters, and ultimately building a community through mindful content that engages the audience in the grid, not only in stories.

Results

One of the first things we wanted to tackle was the look and feel of INTO’s account. The visual appeal had to be consistent and coherent in terms of using proper photo and video editing tools and filters. That ensures followers are reminded of the brand the second they see posts without even glancing at the brand name.

We proceeded to give the client different options for the design and anatomy of the grid while staying consistent with the core brand DNA. We even tapped into the design of the workshop templates, the experiences announcement, the Instagram stories and schedule. Hence, making it easier for followers to save or share the details of workshops they are interested in. To further engage the customers online, we created a set of branded GIF stickers.

Moving on to the media plan, we set the strategic objectives as increasing engagement while focusing on a two-way conversation with the customers and driving traffic to INTO’s products page. We created the digital channel where we mapped out INTO’s presence online through Instagram, website, newsletter and Google Ads, while also setting the ads and budget for the channels.

If you happen to be in Riyadh, and are interested in experiencing something new, getting out of your comfort zone and creating nice memories with your loved ones, we invite you to check out their instagram account and either request their box or register to attend one of their workshops. We promise that you will not regret it!