Ideas Bureau
Transforming Saudi’s leading Talent Consultancy’s Brand and Its Digital Presence
Challenge
Ideas Bureau is Saudi Arabia’s leading Executive Recruitment Advisory Firm targeting established professionals. It also fills a gap in the market which lacks highly strategic hiring partners and talent researchers with creative sourcing and analytical approach.
They approached Blue Hat to develop a branding strategy that redefined the brand’s verbal identity, uplifted their visual identity, and created a Digital Communication Strategy to portray their professional experience in a relevant digital presence.
Intervention
Our team of strategists and designers started out the branding strategy through research that established various trends and case studies to learn from. Following that we conducted a competitor scan and positioning to define Ideas Bureau’s positioning in the local market. Defining the target audience and the aim was also crucial to create a base for the development of the branding and digital communication strategies. For brand tangibility, our team tackled the environment and staff component to ensure that Ideas Bureau would harness all of the mechanisms needed to establish a productive and welcoming space for their employees.
In parallel with the digital strategy, we developed the digital channels map, the communication themes, the brand tone of voice, and the media plan to ensure a consistent digital presence that engages with their target audience.
Results
The proposed logo direction is a simple uplift of the initial Ideas Bureau logo. The fingerprint is redrawn in a more proportional manner to reflect the bespoke and detailed approach of the firm, the typeface is replaced with a more modern and edgy typeface to echo the progressive aspect of IB and finally, the blue color is brightened so it appears less corporate and dated.
For the color palette, our team of designers upgraded the color by making them more dynamic and modern. To add contrast, we added an optimistic orange color, a deep violet, a fresh teal, and a bright purple to add contrast and balance to the palette.
We also included various branding collaterals for their stationary, digital templates, and office branding.
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