Laundry Concept

Creating An Engaging Digital Presence for A Boutique Laundry Service

Project Type
Digital Marketing

Location
Saudi Arabia

Industry
Services

Project Link

Challenge

Laundry Concept is a boutique laundry service provider that offers high-end professional & tailor made services for luxury items, or items that need special care such as fur scarfs, embroidered abayas, satin dresses, suede shoes, and more. They are located in RIyadh, Saudi Arabia and their services are tailored to a specific target audience segment.

They approached Blue Hat in order to create an online presence that resonates with their high-end services while still showcasing their services and providing knowledge-sharing on how to take care of certain items.

Intervention

Our team of designers based themselves on a very minimalist aesthetic to follow the high end character of the brand - by using very minimal thin lined graphics on the grid and avoiding the overuse of typography on posts. Focusing more on giving the higher attention to photography, the team explored various themes within this tool to create dynamism on the grid (Zoom-ins, Space, Product, Team etc…). Using two distinctive colors served also as an enhancement of the brand’s high-end character - navy blue & copper brown.

Results

A grid with just the perfect balance of neat images vs. minimalistic graphic visuals to translate the brand’s luxurious essence. The color palette is narrowed down to barely 2 different ones to keep that touch of simplicity and elegance. Photos were given just a slight cool toned feel to enhance the cleanliness and freshness represented by the brand.