Malfa Terrace

From Vision to Destination: Designing Malfa Terrace’s Brand Identity

Project Type
Branding / Brand Strategy / Graphic Design

Location
Ad-Diriyah, Riyadh, Saudi Arabia

Industry
F&B

Challenge

Malfa Terrace, located in the historic and culturally rich Ad-Diriyah, sought to position itself as a top-tier dining destination. The challenge was creating a brand identity that seamlessly blended modern elegance with the region’s deep cultural roots while ensuring guests' inviting, transportive experience. The project required a refined yet approachable aesthetic, a strong visual identity, and a compelling brand story that resonated with the target audience—Saudi millennials, Gen Z, and families.

Intervention

Blue Hat took a strategic approach to redefine Malfa Terrace’s brand experience. Key initiatives included:

Brand Strategy Development: Establishing core values, brand voice, and positioning to reflect a seamless fusion of nature, luxury, and social connection.
Visual Identity Creation: Designing a logo and design elements inspired by "Lush Tranquility," integrating earthy and sophisticated color palettes to evoke warmth and exclusivity.
Branded Deliverables: Designing staff uniforms, tableware, menu layouts, and digital assets to ensure brand consistency across all customer touchpoints.

Cultural Integration: Incorporating elements of Diriyah’s heritage with a modern twist to create a unique and immersive atmosphere.