Dough Bar

Dough Bar: Unlocking Your Inner Child with Every Scoop

Project Type
Brand Strategy / Graphic Design

Location
Riyadh, Saudi Arabia

Industry
F&B

Challenge

Dough Bar set out to become the first edible cookie dough bar in Saudi Arabia, carving a niche in the F&B market. The challenge was to create a playful yet modern brand identity that evoked childhood nostalgia while appealing to young adults seeking trendy and Instagram-worthy experiences. The concept needed to deliver not just indulgence but also a sense of magic and joy in every detail, from branding to packaging.

Intervention

Blue Hat developed a dynamic and whimsical identity for Dough Bar, ensuring it delivered on its promise of delight and nostalgia:

Brand Story: Positioned Dough Bar as a provider of happiness, transporting customers back to their childhood with every bite. The concept encapsulates the magic of sneaking raw cookie dough and cake batter, evoking memories of mom’s kitchen.

Visual Identity:

Theme: Unlock Your Inner Child—a playful landscape of childhood illustrations, from balloons to candy-inspired motifs, combined with bright, whimsical colors that evoke imagination.

Typography: Bold, modern fonts with playful edges were paired with illustrated toppings and treats to balance nostalgia with a trendy vibe.

Imagery: Design elements featured nostalgic childhood symbols like toys, candies, and balloons, connecting deeply with customers on an emotional level.

Brand Deliverables Delivered a comprehensive branding suite, including staff uniforms, store signage, packaging, menus, and napkins, creating a cohesive and memorable in-store experience.

Purpose Beyond the Product: Integrated Dough Bar’s social mission of supporting children with special needs through fundraising, donations, and awareness campaigns, adding depth to the brand’s playful persona. Hence, with inclusivity in mind, the typeface chosen included bold, modern, and slightly dispersed to support children with special needs, such as dyslexia, ensuring the brand feels welcoming to everyone.

Results

Emotional Connection: Dough Bar’s branding resonated with both children and adults, successfully blending nostalgia with modernity.

Shelf & Store Presence: Playful packaging and engaging visuals created an Instagram-worthy experience, driving customer excitement and social media engagement.

Market Differentiation: Established Dough Bar as a first-of-its-kind concept in Saudi Arabia, capturing a unique niche in the F&B industry.

Community Impact: By aligning with social causes, Dough Bar reinforced its brand values, creating a deeper connection with customers who value purpose-driven brands.
Dough Bar redefined indulgence, turning cookie dough into a magical experience that delivers moments of joy while making a meaningful impact.